Digital marketing, SEO, web analytics, and content strategy. Everything you need to get more people to click, read, and come back.
Search Engine Optimization: making your website rank higher in Google search results. 90% of web traffic starts with a search. If you're not on page 1, you don't exist. SEO is the art of being found.
Title tags: Under 60 characters, keyword at the front. Meta descriptions: Under 160 characters, include a call to action. Headers: Use H1, H2, H3 logically. Content: Answer the question better than anyone else. URLs: Short, descriptive, hyphenated.
Site speed: Under 3 seconds or you lose 40% of visitors. Mobile-first: Google indexes the mobile version first. SSL (HTTPS): Required for ranking. Sitemap.xml: Submit to Google Search Console. Structured data: Schema.org markup helps Google understand your content.
Backlinks are votes of confidence. Quality over quantity. Guest posts, HARO (Help a Reporter Out), broken link building, creating linkable assets (tools, studies, infographics). Never buy links.
Google Business Profile is essential for local businesses. NAP consistency (Name, Address, Phone). Get reviews. Local keywords in title tags. Embed a Google Map. Citations on Yelp, BBB, industry directories.
Create content that answers specific questions. Use tools like AnswerThePublic, Ahrefs, or Google's 'People Also Ask' for ideas. Longer content ranks better (1,500+ words). Update old content regularly.
Free, essential, and powerful. Track visitors, page views, bounce rate, conversions, and user behavior. Set up goals for form submissions and purchases. GA4 is event-based (different from old Universal Analytics).
See exactly what queries bring people to your site. Track impressions, clicks, CTR, and average position. Submit sitemaps. Find and fix indexing errors. 100% free and invaluable.
Sessions: Total visits. Users: Unique visitors. Bounce rate: % who leave after one page (under 50% is good). Pages/session: More is better. Avg session duration: Over 2 minutes is solid. Conversion rate: The metric that pays the bills.
Tools like Hotjar and Microsoft Clarity show WHERE people click, scroll, and get stuck. Reveal UX problems you'd never find otherwise. Clarity is free from Microsoft. Game-changer for conversion optimization.
Still the backbone of content marketing. Write 1-2 posts per week. Target long-tail keywords. Make each post the best answer on the internet for that topic. Promote on social media. Internal link between posts.
Email has the highest ROI of any marketing channel: $36 for every $1 spent. Build a list from day one. Use lead magnets (free guides, checklists). Platforms: ConvertKit, Mailchimp, Beehiiv. Send weekly. Segment your list.
Don't try to be everywhere. Pick 2 platforms where your audience is. Be consistent. Engage with comments. Use native video (every platform pushes it). Repurpose content across platforms.
YouTube is the #2 search engine. Start a channel. SEO your titles and descriptions. Thumbnail design matters more than video quality. First 10 seconds hook the viewer or they leave. Shorts drive discovery.